PRINTING 101 – YOUR PRINTING “HOW TO”
GANG RUN PRINTING
Prima Flyers specializes in gang run printing, meaning multiple jobs are coordinated to run on a single sheet of paper so you SAVE on set-up and other related costs. Plus you can print more pieces for the same cost of a small print run at conventional printers.
This process is perfect for flyers and other material needed fast, and distributed for quick promotional impact. If you are printing catalogs and brochures detailing items like clothing, jewelry or any product where multiple products and images are displayed, check out or main site www.HoustonPrinterToday,.com
LEADING EDGE TECHNOLOGY
If you visited our ‘green’ page then you read how our state-of-the art printers help save paper and the environment. These printers also allow for very high quality even for the smallest print run, so you do not have to order more than you intend to use.
HOW TO PREPARE YOUR FILES
When you follow the steps below you will get the best quality and fastest printing possible.
STEP 1, RESOLUTION
Your resolution must be at least 300 dpi (dots per inch) at the exact size of the image. So if your flyer is 4″X 6″, then it should be at least 300 dpi at 4 inches by 6 inches.
Note- some computer programs default to 72 dpi, so please double check and manually change to 300 dpi before uploading your files.
STEP 2, SIZE
If this is your first time preparing a file for gang run printing, then you need to make sure that the size is exact. If your flyer is 4″ X 6″ then your design needs to be 4” X 6”.
STEP 3, BLEED
In gang run printing terms, bleed means graphics, pictures or colors that will “bleed” off the edge. Keep in mind that you will want to keep anything that cannot be trimmed at least 1/8 of an inch from every edge, because during the trimming process the actual cut may vary slightly.
To be safe, do not place any copy or graphics that cannot be trimmed, within 1/4 of an inch from each side. This is sometimes also referred to as the “safe area”.
STEP 4, TRANSFERRING FILES
Name each of your files a unique name and avoid generic names like ‘front’ and ‘back’. Most people find the easiest way to name files is by content title, which side the file represents, and the date of the file so you know you are accessing your latest version.
For example- Restaurant_Valentines_Flyer_Front_1-31-11
Although Prima Flyers can accept a wide range of files, for fastest service and accurate printing, it’s best to send files as JPEG, JPG, TIFF, TIF, or PDF. If you need to send other files, contact us first for any special instructions.
STEP 5, COLORS
RGB stands for Red, Green and Blue, these 3 colors are used to see the visuals you see on your computer. When you design for print you can use RGB colors, but do a ‘soft proof’ in CMYK colors to catch any color change, because our printers use the 4 color ink system, CMYK (Cyan, Magenta, Yellow and Black).
For example: When you see ‘red’ on your computer screen, this is actually printed with a combination of ‘magenta’ and ‘yellow’. That is why after you design your flyer in RGB color it is advisable to do a ‘soft proof’ on your screen in CMYK.
STEP 6, RGB BLACK VS. CMYK BLACK
The black you see on your computer screen is a very rich black made in the RGB mode as Red=0, Green=0 and Black=0. Or as displayed in your computer program R-0, G-0 and B-0. When converted on a four color press (CMYK) the black becomes very rich because our prepress software will convert it to C-100, M-100, Y-100, and K-100, which is too much ink and will cause “offsetting” to occur. If blacks are built this way, there is not much that can be done to keep this from occurring.
To make sure your black inks print correctly, as you set up your file in RGB, use R-10, G-4 and B-2 and in CMYK, use C-60, M-40, Y-40 and K-100.
STEP 7, PROGRAMS
For best results send your files in either JPEG or PDF. Others are accepted; however you must follow the instructions below. Make sure your fonts are converted to outlines.
– Microsoft Word, Excel & Publisher
If you created your flyer in one of these programs you must ‘save as’ a PDF file before sending to us. Please make sure to take the extra step of proofing your project on your printer as a precaution because Microsoft programs can inadvertently make changes to the files, which can impact the graphics and type.
– Adobe Photoshop (.psd)
Make sure your file is ‘flattened.’
– Adobe Illustrator (.ai or .eps)
Make sure your fonts are converted to outlines and your images are embedded.
– Adobe InDesign (.indd)
Make sure your fonts are converted to outlines. Export as a PDF for the highest quality.
– Quark Xpress (.qxd)
Export as a PDF for highest quality
– Other programs
If you are using an application not listed above, your application must be able to ‘save as’ your file to one of the following…
– As a postscript file (EPS or PDF)
– As a vector image (EPS or AI)
– As a 300 dpi @ 1:1 ratio bitmapped image (TIFF or JPEG)
STEP 8, PROOFING
Please proof everything before you upload, including correct spelling, correct fonts and correct images. Once your file is uploaded it is going to press, unless we cannot open or view your file, in which case your job will be placed on hold while you are contacted. Otherwise, your job is going to press and cannot be cancelled or changed. You are solely responsible for all proofing before uploading files. Prima Flyers assumes no responsibility for proofing and considers uploaded files 100% ready to print.